Change Management Leverages Human Engagement for Successful Outcomes

In today’s fast-paced business environment, organizations constantly face the challenge of adapting to new technologies, processes, and market dynamics. Whether it’s implementing a new system, going through a major organizational restructuring, or embracing digital transformation, change is inevitable. However, managing change effectively is crucial for the success and sustainability of any project or initiative.

Dr. Keera Godfrey, a seasoned expert in change management and transformation strategies, emphasizes the significance of human engagement in achieving successful outcomes. In a world where 70 to 80% of transformation projects fail to meet their business objectives, Dr. Godfrey’s insights shed light on the critical role of change management in driving project success.

Change is Complex

Change, whether driven by technological advancements or strategic shifts, can have far-reaching implications within an organization. Dr. Godfrey points out that change can impact various aspects of an organization, including job roles, responsibilities, organizational structure, processes, and even relationships with vendors, leaders, partners, and customers. It’s a complex web of interconnected details that can quickly become chaotic without proper management.

Dr. Godfrey’s company, Naris Communications is a boutique management consulting firm that specializes in bringing clarity to organizational complexity. They take a structured approach to change management through their Naris 5E Agile Change Model for Transformation. This model comprises five key phases:

1. Explore: Understand the vision for change, current state, future state, and transition plan.
2. Engage: Develop communication and engagement plans tailored to stakeholders’ needs.
3. Execute: Implement communication and engagement plans, gather feedback, and disseminate information.
4. Educate: Provide training and coaching to equip stakeholders with the necessary skills for change.
5. Embed: Ensure the change is embedded and sustained within the organization.

This structured approach enables organizations to navigate the complexities of change while maintaining a clear vision and strategic outlook.

Humans Drive Change; Not Organizations

Dr. Godfrey’s emphasis on the human element in change management is evident throughout her approach. She firmly believes that organizations don’t change; people within them do. To drive change effectively, it’s essential to understand and influence the behaviors, mindsets, and experiences of individuals.

Naris Communications specializes in user adoption and culture transformation. They recognize that culture is shaped by the collective behaviors of people, and to change culture, you must first change how people think, feel, and experience the organization. This human-centered approach involves designing experiences that align with the desired change outcomes.

Resistance is Inevitable

Change is often met with resistance, especially when it’s not well-managed or when individuals feel disconnected from the reasons behind the change. Dr. Godfrey’s team works closely with organizations to address this challenge. They act as a bridge between the project and the people, ensuring that the messaging is clear and that leaders effectively convey the benefits of the change to the workforce.

In today’s evolving work landscape where remote and hybrid work models have become increasingly prevalent, change management takes on a new level of importance. Dr. Godfrey acknowledges that organizations are grappling with competing priorities, and her team is there to help manage the pace of change, alleviate uncertainty, and ensure a smooth transition for all stakeholders.

The Path to Success

Dr. Godfrey’s work with Naris Communications isn’t just about managing change; it’s about engaging people and enabling successful outcomes through skills development and performance solutions. By partnering with her clients and actively involving them in the change process, she helps organizations achieve their business objectives, improve productivity, and ensure business continuity.

In conclusion, Dr. Keera Godfrey’s insights underscore the critical role of change management in project success. Her human-centered approach, structured methodology, and unwavering commitment to helping organizations navigate change ensure that businesses not only survive but thrive in today’s ever-changing landscape. With her guidance, organizations can transform challenges into opportunities and embrace a future filled with growth and innovation.