In today’s business world, companies collect more data than ever before. Sales numbers, customer behavior, operations, and financial performance are tracked across many systems. Experts often argue that the most effective way to use this information is through full data integration, where information from across the organization is connected and visible in one place. The concept is straightforward. When data is integrated, leaders can see how the organization is actually performing. Decisions can be based on evidence instead of assumptions. Yet many organizations still stop short of fully integrating their data. The barrier is not always technical. In many cases, the challenge is human. Some leaders hesitate because integrated data…