As worries about climate change grow and people become more aware of their purchases, small and medium-sized businesses (SMBs) all over the world are adopting sustainability as both a value and a way to stay ahead of the competition. Eco Ventures, a homegrown sustainable lifestyle brand in New Delhi, is becoming a great example of how becoming green can change how a business works, attract eco-conscious customers, and open up new growth opportunities. They started with a simple mission to reduce plastic waste in daily consumption. But in 2025, its model now go far beyond reusable alternatives. The company has implemented a closed-loop supply chain, uses ethically sourced materials from…