There is a reason PR and media strategy for crypto & web3 projects confuses so many people. The landscape changed in the last 18 months, and most guides have not caught up. This is the complete playbook for crypto projects who want to use PR, media coverage, and AI visibility to grow. Why Crypto Projects Need a PR Strategy in 2026 Most crypto projects rely on referrals and word-of-mouth. That works until it does not. When referral flow slows, or when a competitor starts showing up in every Google search and AI recommendation, the gap becomes visible fast. A PR strategy provides a systematic way to build awareness, credibility, and…