Managing several social media platforms can be a very challenging task, especially in a situation when you or your business/brand does not have the right capacity or funding to do so efficiently. Building your organic, or “owned,” online presence is critical to success in today’s digital marketing world.
This is why using social media platforms have become an integral part of marketing of brands, businesses and services. However, in the event that you can’t be on all of them at the same time, which ones are best for your business and marketing efforts?
Jurgen Cautreels, an expert in Internet Marketing, shares some guidelines on how your brand or business can choose the social media platform to focus on. In this post, Jurgen Cautreels, who is known for his record-breaking marketing prowess, will take you through some important factors in making that decision for your business.
Because there are so many social media platforms to choose from, it’s critical to develop a social media marketing strategy first. You will, however, need to know the answers to a few questions in order to create this.
Here are some things to think about when choosing a social media network or platforms for your company.
- Consider The Nature Of Your Business. In this case, it is determined by whether the company is a business-to-business (B2B) or a business-to-consumer (B2C) operation. Considering the nature of business helps in narrowing down the social media platforms that will reflect your brand accurately, reach your consumers easily, as well as achieving overall growth and mission of the business.
- Figure out who your target market is. The most crucial element in selecting which social networks you should use and maintain is your company’s target market. On different channels and media platforms, different demographics cluster.
What is the location of your target audience’s home or workplace? Is your target demographic young?
Do they prefer serious or amusing material? What kind of content resonates with them?
Create content that reflects these tastes. You’ll be able to limit down the platforms you should use once you can answer these questions.
- Be realistic about your available resources. It’s no surprise that social media management and content development have become an industry—it’s a lot of work! Be honest with yourself about how much time and resources you have to devote to your platforms.
Do you have a dedicated staff or team to assist you generate and post content? If so, you could wish to go for low-maintenance channels or restrict the amount of platforms you regularly handle.
- Research how your industry’s competitors and others use social media. Competitive research will assist you in determining which platforms are more popular in your field. In your research, you should consider the following:
– On which social media accounts are your competitors active?
– What types of postings are the most popular?
Remember, before investing the time, effort, and financial resources to make it a reality, you must first pick which platforms you want to use.