With all the pressure life inflicts on people, there is a dire need for consultancy services. Many have turned to coaches to find answers on the direction to take in life. As a result, the consulting industry is increasing, with the revenue estimated to reach $30 billion in 2022. And with coaching, you can find purpose again and grow your business. Sandra Haseley can guide you on ways to scale your businesses and live a fulfilling life.
As a business, it would help if you explored effective marketing options to beat the competition. Organic marketing is one of the most compelling and cost-efficient ways. Organic marketing is advertising your products and services without paying for ads. It’s a free marketing strategy that, when adequately implemented, yields vast profits. Sandra Haseley is an expert in using organic marketing to grow businesses and trains other business owners to do the same successfully.
Sandra is a speaker, business strategist, consultant, and co-founder of Generation Impact Consulting. She is a Canadian-born American, wife, and mother of four exceptional children. Sandra is passionate about guiding high-vibe fearless women to embrace the best version of themselves while implementing sound strategies to grow successful businesses. She has worked with thousands of entrepreneurs worldwide and helped develop programs for people like Tony Robbins and Dean Graziosi. Sandra is fueled with the success her clients can achieve because she believes that women have the power to change the world.
Why You Need to Use Organic Marketing to Scale Your Business
It is Free but Time Intensive
With organic marketing, you spend little to no money to market your business. However, it requires you to invest your time into the work instead, even if you are working a side job. According to Sandra, the best thing to do is create time by carving it out of your day, preferably 5-10 hours a week, to start nurturing and creating that presence on social media. It would be best to decide what you need to be doing to market effectively. If you commit the time and consistency with your expertise and stay focused, it can become a six-figure opportunity within the first year.
Organic Marketing on Social Media
Leveraging social media is one of the fastest tracks to growth. To make it more compelling, people of all ages globally use social media. Organic marketing aims to create a personal connection with your clients either through the content you put out. You can use a website, get your name out there through networking, or leverage social media, to name a few. You can use various social media platforms to display content and use influencer marketing and content marketing. Branding is another powerful element of organic marketing. When done correctly, branding allows you to stand out among others in your industry and magnetize your potential clients through resonating with their emotions and desires.
Building Relationships with Consumers
The benefit of the organic strategy is that you can effectively connect with your followers on social media through the content you create. Through organic marketing through social media and branding, you can easily personalize your message and connect with consumers on a deeper level. You can additionally entice your followers by holding contests, or giveaways, to boost extra growth. When your clients are happy, you can expect a word-of-mouth referral which is more convenient than ads. People will always trust referrals from their network over general web-based testimonials, so respecting this element of marketing and creating a system around receiving strong testimonials is one of the most underutilized areas of doing business in the online space.