• Geoconquesting: Is It a Viable Marketing Strategy? Part of the beauty of geofencing is that you can target multiple locations at the same time. While individual users can only be in one place at a time, geofencing applications let you monitor multiple geofences in different locations simultaneously.  The ability to operate several geofences at once opens up the possibility for some interesting strategies. “Geoconquesting” is a particular location-based marketing strategy that involves setting up geofences around competitor locations to push your ads to their customers. True to its name, geoconquesting is a kind of virtual conquest in which you strategically set geofences to pick up traffic from competitors.  Geoconquesting: How…

  • Communication is Better with Cell Phones

    Cell phones have had a massive impact on the way that we live our lives. Think about where society was even ten years ago and just how far we have progressed in that time. Sure, it wasn’t the Stone Ages a decade ago, but the advancements in technology make it look that way. There are some that think that cell phones have changed things for the worse. And sure, there are downsides to cell phones just like there are downsides to just about anything else. But cell phones have changed things for the better in so many different ways. Since coming into existence back in the 1980s, cell phones alone…