The sales team is the company’s face in the business development world. Hire the wrong people, and your ability to win lucrative contracts will dwindle.
Pick high performers in the industry, and you’ll make more profits than you can ever imagine. But that’s easier in theory than practice.
A sales “dream team” does not build itself. You have to put in the work from your recruiting process to how you interact with your employees and help them develop.
We asked Clancey Braxton Yohman for tips on building a strong sales team. This was how the interview went.
Clancey Braxton Yohman: A sales team is the department in a company that’s responsible for helping the organization meet its target goals. The sales manager usually heads this department.
It consists of several important employees such as customer service representatives, sales specialists, and sales representatives who work together to ensure that the organization meets its target sales goals at all times.
The people in this department focus mainly on generating sales, getting customers and retaining them, and business growth.
Clancey Braxton Yohman: Whether you’re new at creating a team or have been in a lot of teams before, there are some factors you’ll need to consider if you want to build a strong sales team. The first option is to determine your sales value. Deciding whether you want immediate results or not can help you determine what sort of sales force you should build.
Other questions you should ask yourself are; “Do I want the sales team to focus on a specific audience?” and “Are there products and services that take priority over other products?
The next is to choose the scale that best suits your business. The number of employees on your sales team will need to reflect the number of general employees on your side.
Clancey Braxton Yohman: As a part of developing a top-tier business development strategy plan for your business, you need to have a strong sales team. A sales team has several roles to boost efficiency.
The sales manager is in charge of monitoring, overseeing, and guiding the sales team. He’s also in charge of managing the budget, recruiting new members, and addressing issues relating to performance, among others.
Another critical role is the Assistant Sales Manager position responsible for supporting the sales manager. The office serves as a liaison between the sales force and the sales manager.
Clancey Braxton Yohman: Managing a sales team takes a lot of meticulous steps, but here are two things you should always keep in mind. The first is to document everything.
This ensures that everyone is on the same page about what needs to be done to achieve your set targets and that they understand those targets, to begin with.
The second is to track your sales metrics to quickly identify and fix whatever problems you have.
Clancey Braxton Yohman: As an important part of the team, sales managers have two responsibilities. They have to be good coaches and good managers.
Coaching is a necessary skill to keep your team more confident, productive, and skilled, while managing is the skill needed to ensure the team runs efficiently. All these combined will help create a strong team that will help make more sales for any business.